Business research and analysis can be difficult if you are new to certain areas. For example, if you work primarily in marketing but need to deal with a finance related issue you could spend an enormous amount of time just identifying relevant concepts and what they mean. Here are my favorite sites for 'ramping up' quickly and easily when I am new to an area or concept.
Great E-book that can fill in the gaps or refresh your knowledge regarding most business concepts. Excellent chapter on business analysis and valuation of companies as well as good information regarding all functional areas (marketing, strategy, accounting, financce, cis etc.)
This guide will help you manage the research and information needs of a graduate level class in health care finance and management. It contains several parts.
There are two tabs, Case Writing 101 and Case Writing Tips, that will aid you in the process of writing a case. The Researching Companies and Researching Industries tabs will help you navigate the CSULA databases available for business research. Each tab has step by step instructions on how to use the relevant portions of them. The Health-care Management tab has useful tips and information specifically to the business side of health care including e-books in finance and management in a health care industry context. The tab, Working with Citations, gives basic information about APA format as well as Refworks, a tool for creating in-text and bibliographic references. Finally, the Financial Analysis, Ratios, SEC Filings and Strategy & Analysis tabs provide resources for many common business analytical and decision making tools.
As always, if you have questions or need help feel free to email me or see me during office hours.
Links to library databases for searching the literature (scholarly, popular and trade/industry) on business topics:
When you access library electronic resources from off-campus, you need to use one of the following methods. Using OneSearch will automatically prompt the EZproxy login.
1. Campus VPN (Recommended)
Setting up VPN (Virtual Private Network) on your personal computer allows students, faculty, and staff to access library resources from off-campus.
2. EZProxy Login (Default)
When you are off-campus and click on library electronic resources, you will be prompted to login using the EZProxy screen (shown below). Login using your MyCalStateLA ID username and password.