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MGMT 4300 Leadership and Management in Healthcare Environments

Leadership and Management in Healthcare Environments

Industry Analysis Framework

Industry Handbook from Investopedia
Need help organizing your thoughts and data as you undertake an industry anlaysis project? Check out Investopedia's Industry Handbook which includes Porter's 5 Forces. Porter's analytical framework makes the exercise of analysing an industry easier since it gives you a structure complete with the critical things to look for.

Industry Research Databases

NAICS Codes

North American Industry Classification System
Look up NAICS codes on Census.Gov

Industry Research Instructions

Research industries and gather industry statistics a from MarketLine
- Easy to use database gives you a wealth of industry information including a composite SWOT analysis for leading companies, Porter's 5 Forces analysis with graphs for industries (global or by country) as well as consumer behavior statistics
- Click MarketLine
- Enter your commany name and click GO
- Click News for up to date industry news
- Click Companies to see company profiles and SWOT analysis
- Click Opinion to see analysts' predictions and trends
- Click Industries to see comprehensive industry reports including Porter's 5 Forces analysis with graphs

Use IBIS World for a strategic analysis of your industry with easy access to upstream and downstream industries (supply chain) that your industry may be dependent upon or support
- Click IBIS World
- Enter key words to describe your industry
- View reports by clicking on their title
- Move through report contents by using links to the left or clicking the PDF link to get the whole report
- To see related industries follow links in the box on the lower left called See Full Context

Retrieve industry ratios to determine how the industry is doing in terms of solvency as a whole along with highs and lows for companies in that industry from D&B Key Business Ratios
- Select D&B Key Business Ratios
- Select your industry from the pull-down

Get sample financial statements and up to 5 years of historical industry ratios with charts from BizMiner
- Select BizMiner
- Enter a keyword for your industry or search by SIC Code (Standard Industrial Classification)
- TIP: Use Google to find your company's SIC code by googling the company name and 'sic code'; It's a 2-6 digit code; Best one to use is the 4 digit one...2 digit SIC codes are too general; 6 are too specific.
- Click Search
- Select the industry that most matches yours
- Click Show Industry Reports
- Choose Industry Financial Profiles
- Select your revenue range (or all) and whether you want a 3 or 5 year report

Review more detailed industry surveys and industry related intelligence at ABI Inform Trade and Industry
- Click ABI Inform Trade and Industry
- Click the Browse tab at the top of the screen
- Select FirstResearch under Industry and Market Research for quarterly industry reports; these reports are more granular that S&P's and oftentimes deal with very specific sub-industries while using examples of particular companies within the industry
- Excellent resource for finding detailed information on a specific function or business within an industry (e.g. automobile dealerships as opposed to simply automotive industry.)
- TIP: There are other links to things like market share, market research reports, and industry trends and forecasts; to get to these materials is a little tricky. You need to do the following:
  - Click the link for the thing you want
  - ProQuest will bring back all of the documents about that topic in the database; it could be thousands!
  - Limit to your industry or company by scrolling to the bottom of the page and addting the connector AND plus your keywords (e.g. AND automotive industry)

Mergent is another source of compiled industry surveys both United States and global ones
- Select Mergent Online
- Click Industry Reports
- Select your industry
- The industries covered are very broad but can be useful for the 'big picture'

Business Source Premier also has industry surveys and analysis; Theirs are unique in that they provide country breakdowns as well as archive up to 10 year's worth of historical, archived surveys
- Click Business Source Premier
- Select Publications towards the top of the screen
- Move your eye down to the Browse box
- Select Match Any Words
- Enter your search terms free text (like a google search)
- Click Browse
- Review results
  - Click the title
  - Click the year to get most recent stuff (on the right hand side)
  - Results may come back as a set of documents! This means the documents as a whole make up the report. You'll have to email/print each one individually...

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