You'll need your NISmycalstate account if you are off campus. Remember, once you access SimplyAnalytics they have a really short tutorial that you can access within the database that will help you get started if you 'freeze up.'
SimplyAnalytics provides nation-wide data by state, county, ZIP code, census tract, and census block-group geographies. The following types of data are available in SimplyMap (note that your organization may subscribe to a subset of the complete list below):
Demographic Variables
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Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more. |
Historical Census Data
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Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections. |
Business and Marketing Variables
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Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages. |
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Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services. |
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PRIZM™ from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors. |
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Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. |
Point Data
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U.S. Business and Points-of-Interest (POI) data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description. |
Health Data*
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Answers to frequently asked questions about disease, health status, doctor visits and more |
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Health Questions Age 18+ & under 18 |
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Death Causes |
*Health data compiled from the following surveys:
NCHS. 2007a. Summary health statistics for U.S. adults: National Health Interview Survey, 2006. Vital Health Stat. 10(235).
http://www.cdc.gov/nchs/data/series/sr_10/sr10_235.pdf
NCHS. 2007b. Summary health statistics for U.S. children: National Health Interview Survey, 2006. Vital Health Stat. 10(234).
http://www.cdc.gov/nchs/data/series/sr_10/sr10_234.pdf
United States Life Tables, 2004. NVSR Volume 56, Number 9. 40 pp. (PHS) 2008-1120
http://www.cdc.gov/nchs/data/nvsr/nvsr56/nvsr56_09.pdf
National Center for Injury Prevention and Control:
List of terms describing the causes of death
http://www.cdc.gov/ncipc/wisqars/fatal/help/causes_icd10.htm