Why this matters
Even with good user research, the full extent of your audience requirements may not be obvious until a website is live and accessible to site visitors.
Once a site is live you should continually re-evaluate your work and make improvements based on testing.
Checklist of things to do
- Build the best product possible with the data you collect from your users
- Accept that things can always be improved
- Measure and test: soon and often
- Improve according to results
