Why this matters
People read very little on web pages. By showcasing only what’s essential, we can help them quickly grasp what’s important. Utilize existing resources and tools to save time and money.
Checklist of things to do
- Is the content you are thinking about writing already online?
- Align with your user’s interests
- Avoid using welcome mats
- Remove unnecessary information
- Avoid duplicating content
Supporting Resources
The Biggest Mistake in Writing for the Web
