Why this matters
Relying solely on intuition and personal experience isn't enough; data is essential for evaluating a site's performance and making informed decisions for improvements.
Checklist of things to do
- Analyze quantitative behavioral analytics data (Google Analytics)
- Use heatmaps to understand how visitors navigate a site
- Conduct tests to evaluate decisions
- Perform qualitative research to better understand user experience
- Be aware of ethical and privacy concerns related to data collection for analytics and user research
Supporting Resources
User interface inspection methods : a user-centered design method
Helpful Links
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