This guide will help you manage the research and information needs of the marketing class with a focus on secondary sources available at the Cal State LA library. It contains several parts.
As always, if you have questions or need help, feel free to email Business and Economics Librarian Summer Peng at firstname.lastname@example.org or visit during office hours.
Links to library databases for searching the literature (scholarly, popular and trade/industry) on business topics:
Business research and analysis can be difficult if you are new to certain areas. For example, if you work primarily in marketing but need to deal with a finance related issue you could spend an enormous amount of time just identifying relevant concepts and what they mean. Here are my favorite sites for 'ramping up' quickly and easily when I am new to an area or concept.
Great E-book that can fill in the gaps or refresh your knowledge regarding most business concepts. Excellent chapter on business analysis and valuation of companies as well as good information regarding all functional areas (marketing, strategy, accounting, financce, cis etc.)