A market analysis is a thorough assessment of a market within a specific industry. You will study the dynamics of your market. Commonly included sections are:
Macro environment - includes information about the political, economic, social, and technological factors affecting a company, as well as information about the industry in which the company operates
Market size - discusses current market size as expected growth rate.
Market trends - discusses the market factors that may affect purchasing behavior.
Target market analysis - explains which particular population will be the focus of a company's marketing efforts and why the population's characteristics are relevant to the company's marketing plans
Consumer analysis - discusses demographic, psychographic, and behavioral characteristics of the target market identified above. Search Tips: [your target market] AND (demograph* OR psychograph* OR "consumer behavior")
Need analysis - explains what needs the target market has and how a company's products and/or services could meet those needs. Target market needs may be identified from the consumer analysis conducted above.
Competitive analysis - lists a company's major competitors and their marketing strategies. Search Tips: [company name] AND "market* strategy"
Need help organizing your thoughts and data as you undertake an industry anlaysis project? Check out Investopedia's Industry Handbook which includes Porter's 5 Forces. Porter's analytical framework makes the exercise of analysing an industry easier since it gives you a structure complete with the critical things to look for.