M.S. Information Science 1994
Simmons College
Boston, MA
M.A. English 1992
New York University
New York, NY
Concentration: 18th century non-fiction prose and philosophical thought
Thesis: Making a Case for Blackstone: Literary Art and Legal Artifice in the Commentaries
J.D. Law 1990
Temple University
Philadelphia, PA
Distinguished Class Performance, Introduction to Trial Advocacy
Staff Member, Temple International and Comparative Law Journal
Journal Comment: International Monetary Policy and Human Rights Violations in Peru
Study Abroad, Comparative & International Business Law, University of Athens (Summer 1989)
Graduate Teaching Assistant, Trial Advocacy Program (1989, 1990)
B.A. English 1987
St. Joseph's University
Philadelphia, PA
Minor: Economics
Study Abroad: International Business, University of London (1985-1986)
Professor/Librarian 2009-
University Library
California State University, Los Angeles
Credit Courses:
Information Literacy Course Integrated Instruction (Selected)
National Academic Sales and Operations Manager 2000-2008
LexisNexis Los Angeles, CA
Hired, trained, managed and motivated 12 full-time and 70 part-time academic sales and marketing representatives. Duties included the creation, development and implementation of customer support and product training programs for a variety of LexisNexis’ legal research and practice solutions-based products to more than 200,000 students, faculty, deans and librarians globally. Managed marketing and sales operations including budgeting, marketing programs, sales forecasting and goal setting on a national level. Designed and conducted national new hire sales program for an entire business unit. Crafted sales, product and marketing strategy for academic customers that transition to law firm and government markets. Pioneered the use of social media for engaging customers and instilling loyalty. Achieved top performer status for all years in this position.
Account Executive 1997-2000
LexisNexis San Francisco, CA
Managed large law firm accounts in San Francisco and Silicon Valley worth an aggregate of $12+ million. Renegotiated high-value contracts. Secured revenue targets through cross-selling LexisNexis product line into new departments. Trained customers in legal and business applications of LexisNexis products, particularly research services, in order to ensure maximum value on subscriptions and drive incremental revenue for usage outside of contracts. Top performer for 1998, 1999 and 2000.
Corporate Counsel Business Development Consultant 1995-1997
LexisNexis San Francisco, CA
Developed LexisNexis’ growing corporate legal subscription business in the Western United States. Managed LexisNexis corporate legal customers accounts in CA, WA, OR, TX, CO, UT, ID, AZ and NM in order to convert them to long-term subscription plans and develop enterprise wide contracts. Consulted with corporate law departments, at the General Counsel level, in order to reduce costs by conducting legal and business related research and litigation in-house, as opposed to relying exclusively on outside counsel. Circle of Excellence and President’s Club for 1996 and 1997.
Senior Academic Account Representative 1993-1995
LexisNexis Boston, MA
Serviced large academic accounts made up of more than 5,000 customers. Trained law students and faculty in a law school territory including Harvard and Yale universities. Demonstrated the ease of use of LexisNexis legal research products as well as practice related law technologies relevant to future lawyers.
N. Hanson, S. Sharpe, M. Germano, M, Tofighi (2017). Teaching Marketing Analytics Across A Spectrum Of Student Readiness: Techniques For Success (vol. 2017, pp 38-41)Proceedings of the Marketing
Educators Conference: Enhancing Marketing Education Through Technology and New Methodologies (Deborah McCabe and Gregory Black, eds) 2017.
Germano, M., Houston, H. R., Stretch-Stephenson, S. M., Hanson, N., Sharpe, S., Martin, S. (2016). In M. Nelso, C. Merriman (Ed.), Enhanced active learning in the marketing classroom through movement, competition and gamefication (1st ed., vol. 40). Denver, CO: Marketing Educators Association. http://marketingeducators.org/proceedings/20160001.pdf
Houston, H. Rika, Stretch-Stephenson, S. M., Germano, M. A., Sharpe, S., Martin, S., Hanson, N. (2016). Designing and Implementing a Social Media Marketing Program: Opportunities and Challenges (vol. 2016, pp. 49-51). Proceedings of the Marketing Educators Conference 2016.
Stretch, S. Houston, H.R. Germano, M. “Integrating Technology into Marketing Courses via SAP Enterprise Resource Planning (ERP) System.” Journal of Business and Economics. Volume 6, No. 3, pp. 424-430. 2015
Stretch-Stephenson, S., Germano, M., Houston, H. R., Mireles, F. “Co-creating value with business and marketing students by identifying library usage and research skills.” 2013
Annual Conference Proceedings Marketing Education: New Challenges and Opportunities (Deborah McCabe and Gregory Black, eds.) 2013.
Germano, M. “The Library Value Proposition.” CARL Conference 2012 Proceedings. http://www.carl-acrl.org/conference2012/2012ConferenceProceedings.html. 2012
Germano, M., Oppenheim, M. “Innovating Approaches to Teaching Information Literacy: Business Research Instruction 2.0” CARL Conference 2012 Proceedings. http://www.carl-acrl.org/conference2012/2012ConferenceProceedings.html. 2012
Germano, M. Stretch-Stephenson, S. “Strategic Value Planning for Libraries.” The Bottom Line: Managing Library Finances. Vol. 25 No. 2, pp. 71-88. 2012.
Germano, M. “Is Return on Investment an Exercise in Measuring the In/Un-measurable?” Library Management Today. Volume 3, No. 1, Winter 2012.
Germano, M. “Library Leadership that Creates and Sustains Innovation.” Library Leadership & Management, Vol. 25, No. 3, pp. 1-15, 2012.
Germano, M. “The Library Value Deficit.” The Bottom Line: Managing Library Finances, Vol. 24 Issue No. 2, pp. 100-6, 2011.
Germano, M. “Does Inflexibility Cost Libraries?” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 3, March 2010.
Germano, M. “Talent Management for Libraries.” Library Management Today. Volume 1, No. 1, July 1, 2010.
Germano, M. “Leadership Style and Organizational Impact.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 6, July 2010.
Germano, M. “The 20th Anniversary of the Americans with Disabilities Act.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 8, August 2010.
Germano, M. “Information Sharing and Workplace Effectiveness.” Library Management Today. Volume 1, No. 2, August 1, 2010.
Germano, M. “The Library HR Maven: Practical Advice on Human Resource, Management and Leadership Issues for Librarian.” Library Management Today, Volume 1, No. 3, September 1, 2010 (Monthly recurring feature/column.)
Germano, M. “5 Classes that Lost their Way to Library School.” Library Management Today. Volume 1, No. 3, September 1, 2010.
Germano, M. “Courting General Counsel.” Information Outlook. Volume 14, No. 7, pp. 17-21, October/Novermber, 2010.
Germano, M. “Top 10 New Library Manager Mistakes.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 1, January 2010.
Germano, M. “Narrative Marketing for Libraries: Sell your Library’s Value during Tough Times.” The Bottom Line: Managing Library Finances. Volume 23, Issue 1, pp. 5-17, 2010.
Germano, M. “Top 10 Attributes Library Leaders Need During Times of Crisis.” American Library Association-Allied Professional Association Library Worklife. Volume 6, No 11, November 2009.
Book Chapters
Germano, M. “Leadership and value co-creation in academic libraries,” in Leadership in Academic Libraries Today. (Brad Eden and Jody Fagan, eds.) Lanham, MD: Rowman & Littlefield. 2014.
Germano, M. “The Knowledge-Based Job Search.” In The Frugal Librarian. Chicago: IL (C. Smallwood, ed.) 2011.
Germano, M. “Employment Discrimination for Library Managers.” In Handbook for Library Managers. Chicago, IL: American Library Association (C. Smallwood, ed.) 2011.
Germano, M. “Limiting Exposure to Liability from Termination of Employment.” In Handbook for Library Managers. Chicago, IL: American Library Association (C. Smallwood, ed.) 2011.
Cases
Germano, M. & Montiel, I. “Fast Food, Childhood Obesity and Local Government Regulations: No More Fun & Games.” In Collins, D. (ed). Essentials of Business Ethics. John Wiley & Sons: Hoboken, NJ. 2011.
Germano, M. & Montiel, I., 2010. “The Cost of Inequality.” European Case Clearing House at www.ecch.org. Finalist: Reaching Out MBA Case Writing Competition 2010.
Professional and Academic Presentations
Teaching Marketing Analytics Across A Spectrum Of Student Readiness: Techniques For Success
(With Nicole Hansen)
Marketing Educator’s Association
April 7, 2017
How to sell sales to students: various approaches to marketing and promoting sales skills and training to students
(With Olga Di Franco, Bob Fabrize, Scott Sherwood, April Schofield,)
Marketing Educator’s Association
April 16, 2016
Enhanced Active Learning in the Marketing Classroom through Movement, Competition and Gamification
(With H. Rika Houston, Shirley Stretch-Stephenson, Nicole Hanson, Silvia Martin, Stacey Sharpe)
April 15, 2016
"Preconference Workshop: In N Out — Reaching OUT to the community from withIN our student body,"
(With Ann Fiegen, Julie Shen, Jordan Nielsen, Diana Wu)
California Academic and Research Libraries
March 31, 2016
High-Impact Strategies for Enhancing Student Engagement in Hybrid and Online Marketing Courses
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Edge Direct/Interactive Research Summit
October 3, 2015
Teaching Sustainable Consumption: Experiential Exercises and Projects for Consumer Behavior and Marketing Courses
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators Association
April 16, 2015
New Economy Left-brain Thinking
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators Association
April 16, 2015
Cultivating ‘Right-brain Thinking’ in the Social Media Marketing Classroom: A Hemispheric Approach to Active Learning
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators Association
April 16, 2015
Teaching and Measuring Creativity in the Social Media Classroom
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Edge Direct/Interactive Marketing Research Summit
October 25, 2014
Big Data, Marketing and Listening to Customers in Order to Create Value
Special Libraries Association
October 24, 2014
The Flipped Marketing Classroom
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators’ Association
April 19, 2013
Co-Creating Value with Business and Marketing Students by Identifying Library Usage and Research Needs
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators’ Association
April 20, 2013
The Library Value Proposition
Association of Library Communications and Outreach Professionals
October 14, 2012
Keynote Address: Strategic Value Communication
Association of Library Communications and Outreach Professionals
October 14, 2012
Learning Consumer Behavior through Experiential Video Projects
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators' Association
April 20, 2012
Marketing and Community Engagement – The Journey
(With S. Stretch-Stephenson and H. R. Houston)
Marketing Educators' Association
April 21, 2012
A Commitment to Teaching: Exploring the Value of Part-time Professors in Marketing Departments
(With O. DiFranco, S. Stretch-Stephenson and H. R. Houston)
Marketing Educators' Association
April 21, 2012
Pre-Conference Workshop: Innovating Approaches to Teaching Information Literacy: Business Research Instruction 2.0
(With M. Oppenheim)
Pre-Conference Half-day Workshop
California Academic Research Libraries
April 5, 2012
Predicting Innovation in Library Environments
Sponsored by Thomson Reuters
California Academic Research Libraries
April 6, 2012
Keynote Address: Library Managers and their Role in Creating Climates of Creativity and Innovation
Library Management Institute
July 12, 2011
Legal Information Literacy for Library Managers
Library Management Institute
July 12, 2011
Leadership that Fosters Innovation
ACRL Spring Virtual Institute
April 22, 2010
Marketing that Matters
Library Management Institute
July 12, 2010
Employment Law for Library Managers
Library Management Institute
July 13, 2010
Web Guides that Facilitate Student Engagement
Asia-Pacific Business Education Institute
(With B. Hunt)
February 21, 2011
Online Databases in Student Marketing Projects
Marketing Educators of America
(With S. Stretch and H. R. Houston)
April 23, 2011
Cal State LA Sabbatical Leave Summer 2017
Sabbatical leave granted for self-study on data visualization and data presentation architecture processes, tools and applications in order to better understand how the University Library can support faculty and student data acquisition, analysis and presentation needs.
Marketing Educators Association Outstanding Paper of the Year Honorable Mention Award
2016 for Houston, H. Rika, Stretch-Stephenson, S. M., Germano, M. A., Sharpe, S., Martin, S., Hanson, N. (2016). Designing and Implementing a Social Media Marketing Program: Opportunities and Challenges (vol. 2016, pp. 49-51). Proceedings of the Marketing Educators Conference 2016.
Emerald Literati Network Outstanding Paper Award 2013
International, multidisciplinary awards that recognize Emerald authors’ contributions in various areas of academic publishing for Germano, M. Stretch-Stephenson, S. “Strategic Value Planning for Libraries.” Library Management Today. Vol. 25 No. 2, pp. 71-88. 2012.
RSCA Mini-Grant 2012
Awarded $5,000 grant for conducting library market research. As principal investigator, worked with two co-investigators (S. Stretch and H. R. Houston) on uncovering data to be used in developing a needs-based service story for the University Library that aligns needs of students in the College of Business and Economics with library services.
Emerald Literati Network Outstanding Paper Award 2011
International, multidisciplinary awards that recognize Emerald authors’ contributions in various areas of academic publishing for Germano, M. “Narrative Marketing for Libraries: Sell your Library’s Value during Tough Times.” The Bottom Line: Managing Library Finances. Volume 23, Issue 1, pp. 5-17, 2010.
Community Engagement Course Development Grant 2011
Stipend for developing a new service-learning course in community based social marketing for undergraduate marketing major. With S. Stretch.
SCVNGR.com Loves Libraries
Single year site license for use of SCVNGR.com, a mobile phone, text messaging technology tool for creating interactive location based gaming. Useful for creating library and university wide tours that require students to work as teams in order to uncover useful information about available services and resources. The license was awarded to one academic library in California and is valued at approximately $10,000.
2018- University Library Equity, Diversity and Inclusion Coordinator
2017-2019 Department of Marketing Faculty Affairs Committee
2017 University Library Strategic Planning “Organization” Group
Chair 2017
2017 University Library Search Committee
Communications and Event Coordinator (Staff position)
2016- Academic Senate
Senator
2016- Educational Policy Committee
Liaison to Program Review (AY 2016-2017)
2016-2016 Department of Marketing Faculty Search Committees
Sales
Public Policy
2015- University Library Resources Allocation Committee
2015-2017 Cal State LA Students for Bernie Sanders
Faculty Advisor
2014-2015 Department of Marketing Faculty Search Committees
Social Media
Analytics
2014-2015 University Library Appointments Committee
Chair 2014-2015
2014-2018 University Library Committee B Retention, Tenure Promotion
Chair 2015-2016
Chair 2014-2015
2012-2014 Library Strategic Planning Committee
2012-2014 Academic Senate (Senator)
2011-2012 University Intellectual Property Policy Development Taskforce
2010-2011 Academic Senate’s Working Group on Enrollment Management
2010-2012 Ad-hoc Committee on General Education Review and Revision
2010-2013 Educational Policy Committee
Liaison to Academic Advisement Sub-Committee (Spring 2012)
Liaison to Library Sub-Committee (Spring 2012)
Liaison Academic Information Resource Sub-Committee (Winter 2011)
Vice-chair 2012-2013
2010-2012 California Faculty Association
Statewide Librarians’ CBA Negotiating Committee
2009-2010 Semester Conversion Planning University Taskforce
Sub-Committee on Information Technology (Co-Chair)
Sub-Committee on Curriculum and Pedagogy
Final Report Writing Group
2009-2012 Library Sub-Committee of the Academic Senate
2009-2017 Library Budget Committee
2009-2017 Library Faculty Affairs Committee
Secretary 2010-2011
Vice-chair 2012-2013
Chair 2015-
2009-2010 Library Marketing Committee
Chair 2009-2010
2009-2012 California Faculty Association Cal State LA Faculty Rights Committee
Chair 2011-2012
2016 Marketing Educator’s Association Special Session Chair
2015 Marketing Educator’s Association Special Session Chair
2014-2018 Reviewer Marketing Educator’s Association
2013-2015 The Journal of Library Innovation (Editorial Advisory Board Member)
2012-2016 Association of Library Communications and Outreach Professionals
2011- The Journal of Case Research & Inquiry (Editorial Board Member)
2010-2018 The Bottom Line: Managing Library Finances (Editorial Board Member and Advisor)
2010- Marketing Educators’ Association
2009-2014 Association of College and Research Libraries
2009-2014 California Association of College and Research Libraries
2009-2015 Special Libraries Association