Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events.

Intimate apparel, a term in use by 1921, has played a crucial role in the development of the "naughty but nice" feminine ideal that emerged in the twentieth century. Jill Fields's engaging, imaginative, and sophisticated history of twentieth-century lingerie tours the world of women's intimate apparel and arrives at nothing less than a sweeping view of twentieth-century women's history via the undergarments they wore.

The first comprehensive study of women's dress reform During the latter half of the nineteenth and the first decade of the twentieth centuries, books, periodicals, and newspapers were rich in discussions related to women's roles, health, beauty, and dress. Many believed that restrictive and unwieldy women's fashions compromised health, distorted women's true physical beauty, and curtailed the potential role of women in society. Reforming Women's Fashion, 1850-1920 focuses on the efforts toward reforming women's dress that took place in Europe and America during this period and the types of garments adopted by women to overcome the challenges posed by fashionable dress.

Drawing on war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940s, Melissa A. McEuen examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts--not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre.