A web-based mapping application for creating maps, charts, and reports with demographic, business, and marketing data. It offers over 200,000 data variables. Some of the features include: interactive maps, ranking tables, local data, visual maps, and a business and competitor finder.
The maps can be exported as high-resolution images for use in reports and presentations, and data can be exported into Microsoft Excel worksheets and Microsoft Word documents. It includes target marketing, advertising campaigns, commercial and residential real estate development, retail store site selection, ranking studies, and social and demographic analyses.
Access Limitation: This database allows five concurrent access at a time. Instruction faculty: please contact your liaison librarians should you need to use the database for class instruction.
