Minor: Economics

Study Abroad: International Business, University of London (1985-1986)

Professor/Librarian                                                                                     2009-

University Library                                                   

California State University, Los Angeles

• Tenured faculty member primarily responsible for providing information literacy instruction and research consultation in the areas of business, law and economics;

• Oversee collection development and acquisitions in the following subjects: accounting, marketing, finance, information systems, career development, economics, management, interdisciplinary business, tax and law;

• Create and teach credit bearing general education courses for undergraduate students in information literacy in academic and professional environments;

• Instructor in the department of marketing with focus on social marketing, sales, and internet marketing; Teach credit bearing classes and directed readings for undergraduate and graduate marketing students in the above areas; Develop curriculum related to emerging topics including social media marketing and community based social marketing;

• Coordinate information literacy instruction efforts campus wide along with the development of curriculum and instruction that supports student success related to library research and information seeking;

• Support faculty scholarship and pedagogy through consultation on diverse topics related to research, copyright and instructional design;

• Participate in departmental and university shared governance through membership in a variety of committees, work groups and taskforces;

• Utilize diverse business background and experience for consultation with administration in library operations related to budget creation, marketing, market research/assessment, and strategic planning.

Credit Courses:

• BUS 301 Introduction to Higher Education for Transfer College of Business and Economics Majors
• BUS 305 Business Communications
• LIBR 1010 Introduction to Higher Education
• LIBR 230/2300 Intermediate Information Literacy for Work and Professional Environments
• LIBR 250/2500 Intermediate Information Literacy
• LIBR 330/3300 Advanced Information Literacy for Decision-Making in Professional Environments
• LIBR 430/4300 Legal Information Literacy
• LIBR 4400 Information Law and Policy
• MKT 341/3210 Personal Selling
• MKT 365 Community Based Social Marketing
• MKT 380 Introduction to Social Media Marketing
• MKT 389/3810 Syntax of Social Media
• MKT 460 Internet Marketing
• MKT 483 Social Medial and Entrepreneurship
• MKT 420 Search Engine Optimization and Web Analytics
• MKT 4820 Mobile Marketing and App Development
• PLS 780 Law of the Internet (College of Extended Studies Paralegal Studies Program)

Information Literacy Course Integrated Instruction (Selected)

• ACCT 3100 Accounting for Decision Making
• ACCT 321A Taxation of Individuals
• ACCT 3220 Cost Accounting
• ACCT 3250 Leadership Accounting
• ACCT 421A Taxation of Corporations and Partnerships
• ACCT 5710 Accounting for Healthcare Managers
• ACCT 5860 Seminar: Tax Research and Practice
• BIO 150 Behavioral Biology
• BUS 1010 Introduction to Higher Education
• BUS 2000 Work and Self Development
• BUS 301 Transfer Student Introduction to Higher Education
• BUS 3050 Business Communication
• BUS 4970 Strategic Management
• BUS 5010 High Performance Management
• BUS 5130 Marketing Management in Global Environment
• BUS 5000 Business Fundamentals
• ECON 3600 Developing Countries and the New Global Economy
• ECON 4600 Economics of Developing Countries
• EDHI 6040 Legal and Policy Issues in Special Education
• ENGL 102 Composition 2
• FIN 4270 Securities Investing
• FIN 4470 Fixed Income Investing
• MGMT 3060 Production and Operations Management
• MGMT 3070 Organizational Behavior
• MGMT 308 Business Responsibilities in Society
• MGMT 4680 Small Business
• MGMT 466 Managerial Innovation
• MGMT 4780/5780 Healthcare Financial Management
• MGMT 497 Capstone: Global Strategic Management
• MGMT 5000 MBA Management Cases and Concepts
• MGMT 5710 Cases in Healthcare Management
• MKT 3040 Principles of Marketing
• MKT 3250 Marketing Leadership and Professional Success
• MKT 3400 Consumer Behavior
• MKT 346 Marketing of Services
• MKT 3580 International Business
• MKT 368 Entertainment Industry Marketing
• MKT 456 International Marketing Management
• MKT 462 Internet Market Research
• NSS 301 Introduction to Higher Education
• UNIV 101 Introduction to Higher Education

National Academic Sales and Operations Manager                                  2000-2008

LexisNexis   Los Angeles, CA         

Hired, trained, managed and motivated 12 full-time and 70 part-time academic sales and marketing representatives. Duties included the creation, development and implementation of customer support and product training programs for a variety of LexisNexis’ legal research and practice solutions-based products to more than 200,000 students, faculty, deans and librarians globally. Managed marketing and sales operations including budgeting, marketing programs, sales forecasting and goal setting on a national level. Designed and conducted national new hire sales program for an entire business unit. Crafted sales, product and marketing strategy for academic customers that transition to law firm and government markets. Pioneered the use of social media for engaging customers and instilling loyalty. Achieved top performer status for all years in this position.

Account Executive                                                                                         1997-2000

LexisNexis    San Francisco, CA    

Managed large law firm accounts in San Francisco and Silicon Valley worth an aggregate of $12+ million. Renegotiated high-value contracts. Secured revenue targets through cross-selling LexisNexis product line into new departments. Trained customers in legal and business applications of LexisNexis products, particularly research services, in order to ensure maximum value on subscriptions and drive incremental revenue for usage outside of contracts. Top performer for 1998, 1999 and 2000.

Corporate Counsel Business Development Consultant                              1995-1997

LexisNexis     San Francisco, CA   

Developed LexisNexis’ growing corporate legal subscription business in the Western United States. Managed LexisNexis corporate legal customers accounts in CA, WA, OR, TX, CO, UT, ID, AZ and NM in order to convert them to long-term subscription plans and develop enterprise wide contracts. Consulted with corporate law departments, at the General Counsel level, in order to reduce costs by conducting legal and business related research and litigation in-house, as opposed to relying exclusively on outside counsel. Circle of Excellence and President’s Club for 1996 and 1997.

Senior Academic Account Representative                                                 1993-1995

LexisNexis    Boston, MA    

Serviced large academic accounts made up of more than 5,000 customers. Trained law students and faculty in a law school territory including Harvard and Yale universities. Demonstrated the ease of use of LexisNexis legal research products as well as practice related law technologies relevant to future lawyers.

Germano, M. Stretch-Stephenson, S. “Strategic Value Planning for Libraries.” The Bottom Line: Managing Library Finances. Vol. 25 No. 2, pp. 71-88. 2012.

Germano, M. “Is Return on Investment an Exercise in Measuring the In/Un-measurable?” Library Management Today. Volume 3, No. 1, Winter 2012.

Germano, M. “Library Leadership that Creates and Sustains Innovation.” Library Leadership & Management, Vol. 25, No. 3, pp. 1-15, 2012.

Germano, M. “The Library Value Deficit.” The Bottom Line: Managing Library Finances, Vol. 24 Issue No. 2, pp. 100-6, 2011.

Germano, M. “Does Inflexibility Cost Libraries?” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 3, March 2010.

Germano, M. “Talent Management for Libraries.” Library Management Today. Volume 1, No. 1, July 1, 2010.

Germano, M. “Leadership Style and Organizational Impact.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 6, July 2010.

Germano, M. “The 20^th Anniversary of the Americans with Disabilities Act.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 8, August 2010.

Germano, M. “Information Sharing and Workplace Effectiveness.” Library Management Today. Volume 1, No. 2, August 1, 2010.

Germano, M.  “The Library HR Maven: Practical Advice on Human Resource, Management and Leadership Issues for Librarian.” Library Management Today, Volume 1, No. 3, September 1, 2010 (Monthly recurring feature/column.)

Germano, M. “5 Classes that Lost their Way to Library School.” Library Management Today. Volume 1, No. 3, September 1, 2010.

Germano, M. “Courting General Counsel.” Information Outlook. Volume 14, No. 7, pp. 17-21, October/Novermber, 2010.

Germano, M. “Top 10 New Library Manager Mistakes.” American Library Association-Allied Professional Association Library Worklife. Volume 7, No. 1, January 2010.

Germano, M. “Narrative Marketing for Libraries: Sell your Library’s Value during Tough Times.” The Bottom Line: Managing Library Finances. Volume 23, Issue 1, pp. 5-17, 2010.

Germano, M. “Top 10 Attributes Library Leaders Need During Times of Crisis.” American Library Association-Allied Professional Association Library Worklife. Volume 6, No 11, November 2009.

Book Chapters

Germano, M. “Leadership and value co-creation in academic libraries,” in Leadership in Academic Libraries Today. (Brad Eden and  Jody Fagan, eds.) Lanham, MD:  Rowman & Littlefield. 2014.

Germano, M. “The Knowledge-Based Job Search.” In The Frugal Librarian. Chicago: IL (C. Smallwood, ed.) 2011.

Germano, M. “Employment Discrimination for Library Managers.” In Handbook for Library Managers. Chicago, IL: American Library Association (C. Smallwood, ed.) 2011.

Germano, M. “Limiting Exposure to Liability from Termination of Employment.” In Handbook for Library Managers. Chicago, IL: American Library Association (C. Smallwood, ed.) 2011.

Cases

Germano, M. & Montiel, I. “Fast Food, Childhood Obesity and Local Government Regulations: No More Fun & Games.” In Collins, D. (ed). Essentials of Business Ethics. John Wiley & Sons: Hoboken, NJ. 2011.

Germano, M. & Montiel, I., 2010. “The Cost of Inequality.” European Case Clearing House at  www.ecch.org.  Finalist: Reaching Out MBA Case Writing Competition 2010.

Professional and Academic Presentations

Teaching Marketing Analytics Across A Spectrum Of Student Readiness: Techniques For Success

(With Nicole Hansen)

Marketing Educator’s Association

April 7, 2017

How to sell sales to students: various approaches to marketing and promoting sales skills and training to students

(With Olga Di Franco, Bob Fabrize, Scott Sherwood, April Schofield,)

Marketing Educator’s Association

April 16, 2016

Enhanced Active Learning in the Marketing Classroom through Movement, Competition and Gamification

(With H. Rika Houston, Shirley Stretch-Stephenson, Nicole Hanson, Silvia Martin, Stacey Sharpe)

April 15, 2016

"Preconference Workshop: In N Out — Reaching OUT to the community from withIN our student body,"

(With Ann Fiegen, Julie Shen, Jordan Nielsen, Diana Wu)

California Academic and Research Libraries

March 31, 2016

High-Impact Strategies for Enhancing Student Engagement in Hybrid and Online Marketing Courses

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Edge Direct/Interactive Research Summit

October 3, 2015

Teaching Sustainable Consumption: Experiential Exercises and Projects for Consumer Behavior and Marketing Courses

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators Association

April 16, 2015

New Economy Left-brain Thinking

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators Association

April 16, 2015

Cultivating ‘Right-brain Thinking’ in the Social Media Marketing Classroom: A Hemispheric Approach to Active Learning

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators Association

April 16, 2015

Teaching and Measuring Creativity in the Social Media Classroom

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Edge Direct/Interactive Marketing Research Summit

October 25, 2014

Big Data, Marketing and Listening to Customers in Order to Create Value

Special Libraries Association

October 24, 2014

The Flipped Marketing Classroom

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators’ Association

April 19, 2013

Co-Creating Value with Business and Marketing Students by Identifying Library Usage and Research Needs

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators’ Association

April 20, 2013

The Library Value Proposition

Association of Library Communications and Outreach Professionals

October 14, 2012

Keynote Address: Strategic Value Communication

Association of Library Communications and Outreach Professionals

October 14, 2012

Learning Consumer Behavior through Experiential Video Projects

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators' Association

April 20, 2012

Marketing and Community Engagement – The Journey

(With S. Stretch-Stephenson and H. R. Houston)

Marketing Educators' Association

April 21, 2012

A Commitment to Teaching: Exploring the Value of Part-time Professors in Marketing Departments

(With O. DiFranco, S. Stretch-Stephenson and H. R. Houston)

Marketing Educators' Association

April 21, 2012

Pre-Conference Workshop: Innovating Approaches to Teaching Information Literacy: Business Research Instruction 2.0

(With M. Oppenheim)

Pre-Conference Half-day Workshop

California Academic Research Libraries

April 5, 2012

Predicting Innovation in Library Environments

Sponsored by Thomson Reuters

California Academic Research Libraries

April 6, 2012

Keynote Address: Library Managers and their Role in Creating Climates of Creativity and Innovation

Library Management Institute

July 12, 2011

Legal Information Literacy for Library Managers

Library Management Institute

July 12, 2011

Leadership that Fosters Innovation 

ACRL Spring Virtual Institute  

April 22, 2010

Marketing that Matters

Library Management Institute 

July 12, 2010

Employment Law for Library Managers

Library Management Institute 

July 13, 2010

Web Guides that Facilitate Student Engagement

Asia-Pacific Business Education Institute

(With B. Hunt)

February 21, 2011

Online Databases in Student Marketing Projects

Marketing Educators of America

(With S. Stretch and H. R. Houston)

April 23, 2011

 

Cal State LA Sabbatical Leave Summer 2017

Sabbatical leave granted for self-study on data visualization and data presentation architecture processes, tools and applications in order to better understand how the University Library can support faculty and student data acquisition, analysis and presentation needs.

Marketing Educators Association Outstanding Paper of the Year Honorable Mention Award

2016 for Houston, H. Rika, Stretch-Stephenson, S. M., Germano, M. A., Sharpe, S., Martin, S., Hanson, N. (2016). Designing and Implementing a Social Media Marketing Program: Opportunities and Challenges (vol. 2016, pp. 49-51). Proceedings of the Marketing Educators Conference 2016.

Emerald Literati Network Outstanding Paper Award 2013

International, multidisciplinary awards that recognize Emerald authors’ contributions in various areas of academic publishing for Germano, M. Stretch-Stephenson, S. “Strategic Value Planning for Libraries.” Library Management Today. Vol. 25 No. 2, pp. 71-88. 2012.

RSCA Mini-Grant 2012

Awarded $5,000 grant for conducting library market research. As principal investigator, worked with two co-investigators (S. Stretch and H. R. Houston) on uncovering data to be used in developing a needs-based service story for the University Library that aligns needs of students in the College of Business and Economics with library services.

Emerald Literati Network Outstanding Paper Award 2011

International, multidisciplinary awards that recognize Emerald authors’ contributions in various areas of academic publishing for Germano, M. “Narrative Marketing for Libraries: Sell your Library’s Value during Tough Times.” The Bottom Line: Managing Library Finances. Volume 23, Issue 1, pp. 5-17, 2010.

Community Engagement Course Development Grant 2011

Stipend for developing a new service-learning course in community based social marketing for undergraduate marketing major. With S. Stretch.

SCVNGR.com Loves Libraries

Single year site license for use of SCVNGR.com, a mobile phone, text messaging technology tool for creating interactive location based gaming. Useful for creating library and university wide tours that require students to work as teams in order to uncover useful information about available  services and resources. The license was awarded to one academic library in California and is valued at approximately $10,000.

2018-               University Library Equity, Diversity and Inclusion Coordinator

2017-2019       Department of Marketing Faculty Affairs Committee

2017                University Library Strategic Planning “Organization” Group

                                    Chair 2017

2017                University Library Search Committee

Communications and Event Coordinator (Staff position)

2016-               Academic Senate

                                    Senator

2016-               Educational Policy Committee

                                    Liaison to Program Review (AY 2016-2017)

2016-2016       Department of Marketing Faculty Search Committees

                                    Sales

                                    Public Policy

2015-               University Library Resources Allocation Committee

2015-2017       Cal State LA Students for Bernie Sanders

Faculty Advisor

2014-2015       Department of Marketing Faculty Search Committees

                                    Social Media

                                    Analytics

2014-2015       University Library Appointments Committee

                                    Chair 2014-2015

2014-2018       University Library Committee B Retention, Tenure Promotion

Chair 2015-2016
Chair 2014-2015

2012-2014       Library Strategic Planning Committee

2012-2014       Academic Senate (Senator)   

2011-2012       University Intellectual Property Policy Development Taskforce

2010-2011       Academic Senate’s Working Group on Enrollment Management

2010-2012       Ad-hoc Committee on General Education Review and Revision

2010-2013       Educational Policy Committee

Liaison to Academic Advisement Sub-Committee (Spring 2012)

Liaison to Library Sub-Committee (Spring 2012)

Liaison Academic Information Resource Sub-Committee (Winter 2011)

Vice-chair 2012-2013

2010-2012       California Faculty Association

                                    Statewide Librarians’ CBA Negotiating Committee

2009-2010       Semester Conversion Planning University Taskforce

Sub-Committee on Information Technology (Co-Chair)

Sub-Committee on Curriculum and Pedagogy

Final Report Writing Group

2009-2012       Library Sub-Committee of the Academic Senate

2009-2017                   Library Budget Committee

2009-2017       Library Faculty Affairs Committee

                                    Secretary 2010-2011

                                    Vice-chair 2012-2013

                                    Chair 2015-

2009-2010       Library Marketing Committee

Chair 2009-2010

2009-2012       California Faculty Association Cal State LA Faculty Rights Committee

Chair 2011-2012

2016                Marketing Educator’s Association Special Session Chair

2015                Marketing Educator’s Association Special Session Chair

2014-2018       Reviewer Marketing Educator’s Association

2013-2015       The Journal of Library Innovation (Editorial Advisory Board Member)

2012-2016       Association of Library Communications and Outreach Professionals

2011-               The Journal of Case Research & Inquiry (Editorial Board Member)

2010-2018       The Bottom Line: Managing Library Finances (Editorial Board Member and Advisor)

2010-               Marketing Educators’ Association

2009-2014       Association of College and Research Libraries

2009-2014       California Association of College and Research Libraries

2009-2015       Special Libraries Association