SimplyAnalytics is a powerful database that allows you to create reports and maps that combine locations and demographic data. It's extremely useful in order to find customers and assess target markets.
You'll need your MyCalStateLA account if you are off campus. Remember, once you access SimplyAnalytics, they have a short tutorial that you can access within the database that will help you get started.
SimplyAnalytics provides nationwide data by state, county, ZIP code, census tract, and census block-group geographies. The following types of data are available in SimplyAnalytics:
Demographic Variables
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Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more. |
Historical Census Data
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Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections. |
Business and Marketing Variables
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Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages. |
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Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services. |
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PRIZM™ from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors. |
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Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. |
Point Data
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U.S. Business and Points-of-Interest (POI) data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description. |
Health Data*
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Answers to frequently asked questions about disease, health status, doctor visits and more |
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Health Questions Age 18+ & under 18 |
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Death Causes |