Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:- Building networks and successful negotiation tactics - Promoting an engaging social media presence- Business planning and money management- Overview of legal, tax and intellectual property issues- Setting up a website and trading online- Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies.

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art--through illustration, licensing, fine art sales, print sales, teaching, and beyond.