This research guide is intended for students enrolled in BUS 3050. Explore the links on the left to find recommended research databases. You can also contact Summer Peng directly in the contact box on the bottom left.
Quality business reports encompassing company profiles, market reports, industry outlooks, and economic and demographic conditions globally, covering all continents and major industries.
MarketLine provides statistical modelling functions, interactive reports and databases along with an integrated news service updated on a daily basis. It is a dynamic access point to the world of market intelligence. It can be used in management and marketing courses, especially those with an innovation, entrepreneurship or global focus. In terms of student use: it would provide critical information for drafting assignments related to market plans or new business plans. This database could also be useful for finance classes that deal with investing, especially investing in global markets or emerging economies and industries. The country information could additionally be useful in economics classes.
MarketLine Tutorial